Seth Godin-Permission Marketing Quote

“Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money.

Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumber networks and then tet out the way and let them talk.” Seth Godin is the author of 12 books about ideas and marketing.

http://babyboomertalkonline.com/2009/seth-godin-permission-marketing/